Club discussion with the topic Philip Morris Business Transformation

With great pleasure we invite you and your guests to a club discussion with the topic

Philip Morris Business Transformation

From Marlboro Cowboy to IQOS’

on Wednesday, 23 May 2018 at 7 p.m. to a

We are pleased to welcome Mr. Markus Essing, Managing Director Philip Morris Germany.

Philip Morris is an active driver of change in the cigarette industry. The company even goes so far as to publicly announce the end of classic cigarettes. Instead, the Group is pursuing the vision of a smoke-free future. The market leader wants to replace the cigarette with IQOS, a new heat-not-burn product. Philip Morris wants all adult smokers in Germany to switch to products that have the potential to reduce the risks of smoking.

Markus Essing talks about Philip Morris’ transformation from a cigarette manufacturer to a research-based high-tech company. And about the challenge of successfully marketing an innovative product in one of the most regulated industries.

The price of € 39 includes delicacies from the kitchen and selected drinks.


Cancellations addressed in writing to the administration by Friday, 18 May 2018 are free of charge. In case of short notice cancellations and non-appearance we charge 100% of the participation fee